Our Ethos
Embrace duality
Duality is one of the core tenets of &etc - it’s in our name, and we believe companies and people are more than just a line item, more than an industry, more than a string of code.
There’s a “yes, and” to it all - there are infinite possibilities, infinite avenues to explore, infinite connection points.
We believe in looking at things differently, constantly evolving, and using an expansive approach that crosses industries.
We make it a point to not just focus on the business bottom line, but also First Principles, Fundamental Truths, and Core Beliefs. We combine the inner intuition with the business acumen.
Let’s explore different ways that your brand can evolve.
Connect emotionally
People crave emotional connection - the feeling of wonder, excitement, adventure, love, triumph, understanding.
How can you ensure that your brand is continuing to create those deep connections with your audience?
How does your brand create those key emotional connections?
Plan intentionally
At &etc, we believe that thoughtful, long-term planning is imperative to the success of any brand.
Having a consistent, holistic approach helps the brand and the team move away from being reactive to being proactive. It also helps better, more authentic, and more nimble creation and decision-making.
We’ve developed frameworks and processes that will help your company reach that next level, and we’d love to share our approach.
